AD SENSES THE NEW BODY LANGUAGE

摘要

BACK IN THE DAY, advertisers would surmise your desires from your Google searches and social media posts. Now you betray your feelings not just with your fingers but with the very beating of your heart. Hundreds of brands, from Honda to Microsoft, are investing in so-called emotion AI: mood-ring-esque tech that purports to track your body's subtle cues to assess—and often profit from—your headspace. Here's how those biometric tells reveal your state of mind. -