ESTABLISHING THE BRAND CHINESE FIRMS ARE LEARNING AS THEY GO, WRITES WU QI

摘要

In eastern Europe, Sinovel is eyeing development potential in Hungary, Bulgaria, Romania and Poland. Deng Yan, vice-president of the European business department of Sinovel, says that this region has more opportunities for wind than the western European market. "Some countries, like Romania, provide good incentives for wind projects," she says. "Their incentive is much higher than western European markets. This means huge potential for Chinese manufacturers." But brand image or track record is the first challenge for Chinese suppliers. "People in eastern Europe do not know us much because we are a new player in the market," says Deng. "We need to build up our brand image."