"With an alliance you don't want to take away the different cultures that people bring," says Simon Moran. "The beauty of alliancing is you get difference, otherwise you might as well go and use your own organisation - if you want everything the same. "That's what the power of an alliance is, you get difference. It's how you tap and tame those cultural differences in a way that they don't get lost, and people come with that common view of we're here to deliver X. They then have almost a second culture when they join themselves together. That will come out in a typical charter or a framework of how they will work together."
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