Campari Strategy Delivers　Industry-Beating Growth

摘要

Italian spirits producer Gruppo Campari has posted positive resultsnfor its latest financial year, with net sales up by 9.6% to EUR1.27bnnand EBITDA up by 10.3% to EUR326mn. Growth was attributed tonsolid underlying trends within the business aided by investment innmarketing and routes to market. This growth was well distributed,nwith the firm reporting organic growth of 9.4% in the Americas, 1.4%nin Italy, 18.6% in the rest of Europe and 39.2% in the rest of thenworld and the duty free channel. We have witnessed general globalngrowth in spirits consumption during 2011 and Campari's results putnit at the head of the pack and endorses the firm's strategic direction.