MAMMOTH LAKES GATEWAY BRANDS THE DESTINATION

摘要

The "Mammoth experience" holds a special place in the hearts of both locals and visitors, especially those who came here as children with their families to ski and build snowmen or fish and hike. Located in Mono County's Eastern Sierra, the Town of Mammoth Lakes offers dramatic scenery, crisp mountain air, abundant wildlife and recreation opportunities. But this community lacked a gateway worthy of its spectacular natural surroundings and its unique location at "the top of California" - 8,000 feet above sea level. The town's 2007 General Plan identified the need to create an impressive entrance as a means of reinforcing the community's identity. But following through with action during the economic recession presented a challenge. Tourism, Mammoth's primary economic driver, was in decline, resulting in substantial decreases to the town's General Fund and the local economy. Development was stalled, and real estate values were dropping.