Tips for Creating a Multicity Economic Development Strategy

摘要

1. City managers must drive the effort. They have the ability to pull staff together and get elected officials' support. 2. Elected officials need to publicly approve - if not actively support -the idea. 3. Create a team of people from each city's economic development staff who coordinate the details of the campaign under the direction of the managers. 4. Create a new identity that equally represents all of the participating cities. The new marketing campaign should include highlights of the area's overall benefits and key benefits for each city.