Six tips from Houzz to create a solid digital marketing strategy for your business

摘要

Thankfully, developing a strategy around digital marketing does not have to be a drain on your resources. You can showcase your skillset and promote your value with just a few clicks and reach a broad audience very easily. Here Houzz, the leading online platform for home design and renovation, share six tips on how digital marketing can help you improve brand awareness and attract more potential customers. Did you know that 9 out of 10 individuals research on the internet when they want to hire professionals in their area? Branding is your long-term marketing strategy and whether you're the industry leader, or an up and coming new business, branding is essential for driving the way potential clients perceive your work. Online marketing is the most efficient way to capture a wider audience, tell your story at a glance, and get others to brag about you - all at once. It's important to communicate what your business does, highlight the services available to your future clients and differentiate yourself from the competition. To do this, make good use of social networks, have a powerful and responsive website and your Houzz Profile! Your Houzz Profile is where you can showcase your work online, like a virtual shop window.