Great company

摘要

If there's one thing about the world of watershaping that never ceases to amaze me, it's the wide spectrum of skills, styles and project types that define the boundaries of what people engaged in this industry do for their clients. Recognizing that breadth and depth is always encouraging (as I've mentioned before in this space), but in today's marketplace it's becoming quite important as well. We all know that housing and the broader economy have hit a rough patch, but rather than wallow in doom and gloom, I think we should revel in how far we've come in the past decade with respect to design creativity, hold our heads high and dig in to do what we do best as never before. The superheated market of the past few years enabled all sorts of marginal players to thrive as demand always outstripped supply. Simultaneously and much more fortunately, this prosperity also let a generation of watershapers devote themselves to excellence and to developing skills and acquiring education that made it possible for them to bridge the gap between art and commerce. In essence, watershapes have become go-to architectural elements in recent years, and it's my clear sense that the design community won't be able to put the lid back on the box now that it's been opened.