A report published in March 2013, Water Sensitive Urban Design in the UK, surveyed built environment professionals and found that 83% of respondents believed water management was considered too late in the planning and design process of developments. As growing pressure is placed on the planet's limited water supplies however, businesses are stepping up their innovation game, with new and emerging inventions offer hope for overcoming water scarcity. Rotterdam for example, is planning ahead with water plazas, green walls and floating neighbourhoods to safeguard itself from threats posed by ciimate change.
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