For many in the UK, the idea of a severe drought can seem a distant prospect - especially as we enter the month of April which is synonymous with showers. However, anybody who witnessed the UK floods in the winter of 2013/14 can be in no doubt that the effects of climate change are already with us; and as our islands gear up for more extreme weather in the future, a lack of water is just as likely to be our problem as an excess of it. With a growing population and limited storage space available for reservoirs, the south of England is the country's most water-stressed region; and water companies there have been highly aware of the need to meet the supply-demand imbalance in their plans, both in this AMP period and in the longer term. Taking more and more water from the environment is not sustainable, so there are only really two approaches to take: either you need to find clever ways of storing our most precious resource, or induce customers to use less of it.
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