New Enviro Investing Approach Gains Favor

摘要

Investing according to strict environmental, social and governance principles is fast gaining acceptance among U.S. investors.rnTraditionally, socially conscious investing meant shunning stocks of companies that engaged in such activities as making alcohol, weapons or cigarettes. In recent years, however, that approach has seen a fundamental shift. While many socially conscious funds still avoid certain industries, some are focusing their research on finding companies that have exceptional environmental, social or governance policies in place. "People are starting to view [ESG investing] as being a little more integral," said Michael Herbst, a mutual fund analyst for Chicago-based Morningstar Inc. "I don't see that as a trend that is likely to reverse."