Mass affluent consumers have an affinity for Internet-based financial institutions, says Atlanta-based Synergistics Research Corp., threatening traditional providers' relationships with an important market segment. According to the financial services marketing research company, more than three in 10 mass affluent consumers (those with assets of $100,000 to $1 million) surveyed by the firm report using an Internet-based financial institution or direct bank.rn"There is obviously an appeal among mass affluent households for Internet-based providers," said Synergistics CEO William H. McCracken in a release. "Of course, it can be assumed that these institutions to some extent have bought share with bonus rates and deposits or other incentives."
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机译：总部位于亚特兰大的Synergistics Research Corp.说，大量富裕的消费者对基于Internet的金融机构具有亲和力，这威胁到传统提供商与重要市场领域的关系。据金融服务营销研究公司称，该公司接受调查的十分之一的大众富裕消费者（资产在100,000美元至100万美元之间）超过三分之二是使用基于互联网的金融机构或直接银行。rn面向互联网提供商的富裕家庭中的一员。” Synergistics首席执行官William H. McCracken在一份新闻稿中说。 “当然，可以假定这些机构在一定程度上以奖金率和存款或其他激励手段购买了股票。”
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