Financial services institutions have a real opportunity to profit from Generation X's vast need for financial solutions, according to Media Logic. In a recent report, the Albany, N.Y.-based marketing agency says Gen Xers - the 48 million U.S. citizens born between 1985 and 1977 — have the greatest need for financial solutions out of any age group, as they are saddled with both critical day-to-day and long-term financial obligations and suffer more financial strain than other generations.
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