TWENTY-FIVE PERCENT of the Millennials in the U.S. are parents. In the next 10 to 15 years, 80% of Millennials will be moms and dads. What this means for the organic market could be transformative, as a survey by the Organic Trade Association shows that Millennials are big buyers of organic, and that becoming a parent only will deepen the strong affinity for organic shared by this powerful generation.
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