A new way to shine up corporate profits

摘要

To many of the nation's anxious workers, it probably sounds like a pipe dream: a corporate program that pays employees to attend college one workday a week with a guaranteed raise upon graduation. But this is a real opportunity, one that NYNEX, the $13 billion telecommunications company, created for 1,000 eager staffers last year. In addition to springing for tuition and books, NYNEX provides each program participant with a laptop computer. But the big payoff for those who complete the four-year course and receive an associate degree in telecommunications technology is enhanced technical and communications skills that can lead to a better job. For its part, NYNEX believes its investment will strengthen its work force and boost its bottom line.