WHY CONTENT CREATION IS HERE TO STAY

摘要

This article precedes the release of Futuresource’s new Content Creation Report, scheduled for release in July 2021, and aims to address some of the key questions posed by the industry, which will be expanded on significantly in the report. The content creation markets have witnessed significant levels of growth for some time, driven by a range of applications and end user types. Music creation, gaming, podcasting, video streaming, virtual events and video blogging are some of the main content creation activities carried out at home, and all have witnessed significant positivity over the past ten years. Success has been driven by a range of factors, but at its core, a combination of technology innovation, content distribution platforms and social media have provided the tools and accessibility required to bring content creation to the masses.