Media asset management comes to the rescue

摘要

I've been involved in the broadcast media asset management (MAM) market for over 20 years. During that time, I've witnessed dozens of MAM implementations across a wide range of broadcast applications. They have all been different in terms of size, scale and application. MAM is a broad term that refers to many different sets of functions. The range of these functions for any specific project depends upon a number of factors. In a typical broadcaster environment, the scope of the project could include any or all of the following applications.