PROBLEM TO BE SOLVED: To provide a technique for easily, promptly confirming assets.SOLUTION: An asset management support apparatus comprises: a storage unit storing video information on an object containing a unique color code attached to a management target, information for identifying an arrangement position of the management target, and route history information for identifying a route on which a person in charge of confirmation moves the management target when the management target is previously confirmed; a route guidance unit providing a guidance of a route to the management target contained in indication information using the information for identifying the arrangement position of the management target and the route history information; and an asset presence confirmation unit detecting whether an object of incoming video information contains a color code matching the unique color code attached to the management target in response to the incoming video information from the other apparatus, and registering that the management target is already confirmed as an asset if the object contains the color code matching the unique color code.
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