Digital Asset management Media Asset management and Content management From Confusion to Clarity

摘要

Asset management over the years has been discussed at many different levels and is used loosely by individuals and businesses trying to describe the need to "manage" information in a digital age. From plain "asset" management to "digital" asset management to "media" asset management to "content" management, they all seem to be attempting to describe the same thing. However, each one of these "asset management" labels actually reflects a different aspect of managing information.