Travel blending: an Australian travel awareness initiative

摘要

This paper outlines a new approach to reducing car use in order to address environmental concerns. The individual action program known as Travel Blending , involves participating households being sent a series of four kits, containing information booklets and travel diaries, over a nine- week period. The travel diaries are analysed and a summary of the household's travel patterns, and the emissions produced by their vehicles, is sent back in a subsequent kit along with suggestions explaining how they could reduce vehicle use.