Functional Transition of Corporation in Governance Corporate Citizens from the Viewpoint of CSR

摘要

The research work of CSR (Corporate Social Responsibility) is a topic of world interest, and as is well known, has been frequently discussed. We try to demonstrate a functional transition of the corporation in governance society, utilizing the viewpoint of CSR. The importance of CSR is recognized by most, almost a boom. However we doubt that they understand the real meaning of the CSR. First of all, we would like to focus on the current understanding of CSR in Japan. We insist that CSR is sharing the implementation of public policy between Private Corporations and Government. A gap is occurring between the private sector and the public sector due to a lack of intermediate organization. CSR may be a bridge for the gap between Private and Public, utilizing a corporation's business process. To simplify matters, we concentrate on how corporations should be and what they should to do. We shall show a few examples of serious problems that have occurred in our society: low birth rate, an adjustment for the difference among people, and avoidance of suicide. And we would like to refer to Japanese traditional companies existing for more than a century. Those companies have chosen to serve a purpose rather than just simply to focus on making a profit, showing attention to their values and missions. Hence, their interest in CSR, sharing the implementation of public policy between Private Corporations and Government, and their high expectations of it.