Then the father ties a bundle of sticks together and asks each to try to break it, and none can. This story illustrates that people are stronger when they work together in groups, but it could also be used to describe how much more useful content is when it's aggregated, rather than living in several unconnected content repositories. According to Stamford, CT-based Gartner Group, the typical U.S. company has accumulated three to five content repositories―such as marketing Web sites, document management systems and claims processing systems―that don't talk to one another. "Unlike the many trends that are driven by vendors, this one is driven by users," says Lou Latham, a research analyst at Gartner. "Everybody has so many different archives, repositories and legacy content stores that they'll never be able to consolidate everything they have into one all-encompassing content architecture."
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