Managing Destination Marketing Organizations: The Tasks, Roles and Responsibilities of the Convention and Visitors Bureau Executive

摘要

The authors explicitly state in the preface that this is not a book advising how to undertake the marketing of a destination. Also, those readers who believe a DMO is a destination management organisation rather than a destination marketing organisation (DMO) should not expect a detailed discussion on the management of place. Rather the intent is to provide insights on the practical challenges involved in managing a North American Convention and Visitors Bureau (CVB). Given the importance of destinations in the tourism system, and the challenges inherent in selling an eclectic range of products over which the destination marketer has no control, this is a welcome addition to the field. While a number of related texts have been published, none provide such a comprehensive discussion on the practical challenges faced on a daily basis by DMO management.