Events Management: An Introduction

摘要

With the growing need for event management and production classes at a university level, this book provides an introductory text into the industry, a basic understanding of event management and the different facets of events. The book has 15 chapters along with numerous images, figures and tables to provide further understanding and help with visual comprehension of terms and contextual meaning. The use of 40 case studies throughout the book offers real-life industry examples and provides a background for discussion and assignments in class. There are also helpful inserts within the chapters called Industry Voice which give the perspective of someone in the events industry, what their job entails and how they perform those functions with advice on things they have learned from their experiences. The chapters are clearly laid out with the specific aims of the chapter listed at the beginning, study activities throughout the chapter, chapter summaries at the end followed by suggested further reading on the topic. The book also comes with student and lecture resources available online with helps for the classroom like PowerPoint presentations for each chapter.