Dutch Masters is making the biggest change in the brand's 100-year history, with a major refresh to its logo, to meet current adult cigar smokers' lifestyles and preferences. "While classic never goes out of style, we're taking the opportunity presented by a changing marketplace to make Dutch Masters even more relevant to today's adult smoker," says Al Dejewski, senior vice president of Marketing for Commonwealth-Altadis, Inc. "The most visible evolutionary change is our exciting, modern-style redesign of the Dutch Masters packaging that features the highly recognizable and distinctive logo, which has, since 1912, featured Rembrandt's 1662 'The Syndics of the Drapers' Guild' painting. We are also adding 'Crafted to Burn Slow' messaging on the new packaging to emphasize our use of traditional natural leaf cigar wrappers and our commitment to classic quality."
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