A comparison of two methods for assessing awareness of antitobacco television advertisements

Luxenberg Michael G.; Greenseid Lija O.; Depue Jacob; Mowery Andrea; Dreher Marietta; Larsen Lindsay S.; Schillo Barbara

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A comparison of two methods for assessing awareness of antitobacco television advertisements

机译：两种评估抗烟草电视广告意识的方法的比较

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Background This study uses an online survey panel to compare two approaches for assessing ad awareness. The first uses a screenshot of a television ad and the second shows participants a full-length video of the ad.

机译：背景信息本研究使用在线调查小组来比较两种评估广告意识的方法。第一个使用电视广告的屏幕截图，第二个显示参与者的广告全长视频。

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来源
《Tobacco control》 |2016年第3期|301-306|共6页
作者
Luxenberg Michael G.; Greenseid Lija O.; Depue Jacob; Mowery Andrea; Dreher Marietta; Larsen Lindsay S.; Schillo Barbara;
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Profess Data Analysts Inc, St Anthony Main,219 Main St SE,Suite 302, Minneapolis, MN USA;

Profess Data Analysts Inc, St Anthony Main,219 Main St SE,Suite 302, Minneapolis, MN USA;

Profess Data Analysts Inc, St Anthony Main,219 Main St SE,Suite 302, Minneapolis, MN USA|Northeastern Univ, Boston, MA 02115 USA;

ClearWay Minnesota, Minneapolis, MN USA;

ClearWay Minnesota, Minneapolis, MN USA;

Profess Data Analysts Inc, St Anthony Main,219 Main St SE,Suite 302, Minneapolis, MN USA;

ClearWay Minnesota, Minneapolis, MN USA;

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正文语种 eng
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A comparison of two methods for assessing awareness of antitobacco television advertisements

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