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Sound levels of TV advertisements relative to the adjacent programs and cross-national comparison of the way of their insertion into programs

机译:电视广告相对于相邻节目的声级以及将其插入节目的方式的跨国比较

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A couple of perceptual experiments were conducted in order to investigate the relationship between the physical sound levels of advertisements (CMs) and he corresponding auditory perception relative to the reference speech. The experiment-1 for three types of CMs aired in Japanese broadcasting with different sound levels show that all CMs sound louder than a reference speech irrespective of large sound level differences. The experiment-2 for three types of CMs with similar sound levels and the standard deviations show that some of them sound louder than the reference. Next, ways of insertion of CMs into programs were investigated for news programs broadcast in Japan, UK and US. The results show that silent periods with different durations were commonly inserted between main programs and CMs in UK and in US, while no silent period was introduced in Japanese commercial broadcasting.
机译:为了研究广告的物理声级(CM)与相对于参考语音的相应听觉感知之间的关系,进行了一些感知实验。在日语广播中播放的三种类型的CM的实验1的声音电平不同,表明所有CM的声音都比参考语音大,而不论声音大小的差异如何。针对具有相似声级和标准偏差的三种类型CM的实验2表明,其中一些听起来比参考声音大。接下来,针对在日本,英国和美国播出的新闻节目,研究了将CM插入节目的方式。结果表明,在英国和美国,主节目和CM之间通常插入了具有不同持续时间的静默期,而在日本商业广播中没有引入静默期。

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