Reheat & Serve

摘要

If you are of a certain age―some-where between Madonna and Britney―your memories of high school or college probably include profound, intense late-night conversations that went something like this: "Dude! Remember Lite-Brites? Remember Webster? Remember Frankie Goes to Hollywood?" Thanks to the tireless efforts of VH1, it is becoming nearly impossible, dude, not to remember. A longtime way station for people too old for sister network MTV and too young for the History Channel, the music network found sudden relevance in 1997 with water-cooler hit Behind the Music, a saucy bio show about the travails of rock stars. But VH1 binged on the show, running and running it until it collapsed (much like its earlier hit Pop-Up Video). In 2002, with ratings scraping bottom, the network brought in new management to decide, in effect, what VH1 was about. Which really meant deciding what its viewers? mainly adults born after 1964, that is, Generation X-ers and those a bit younger―were about.