It seems as though every ceo inrnAmerica has found his or her Inner Writer. The pioneer was Chrysler ceo Lee Iacocca, whose 1984 memoir, Iacocca, was a smash hit with 7 million copies in print. Then came GE ceo Jack Welch, who received $7 million for his 2001 tell-all, Jack Straightfrom the Gut. Of course, there are motivations for writing a book besides money: the earnest desire to pass along lessons learned, the urge to settle a few scores, not to mention ego. This month brings three new ceo tomes that span the spectrum of management styles from California New Age to pinstripe M.B.A. As different as they are, these corporate chiefs all worry about similar issues—making better products, weathering economic downturns, motivating employees—albeit in their own vocabularies.
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