David Kistner's Midcareer switch to green cleaning was prompted by another life-changing experience: having kids. In 2002, Kistner was working as a consultant in the aviation industry and his wife Effie was expecting their first child. (They ended up having twin boys.) The baby books he devoured contained a fact that caught his attention: pregnant women and infants should avoid dry cleaning because of the toxic chemicals used in the process. When he had trouble finding a greener cleaner in New York City, Kistner had an epiphany-he'd start his own.
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