Robin Chase

摘要

The culture of the internet, at its best, involves people working together to make life better. Sometimes called cooperative capitalism or social entrepreneurship, it is practiced every day by millions of individuals and a small but growing number of for-profit companies. For years, Robin Chase, a cofounder of Zipcar, has run such a business, in which people share a community-based pool of vehicles. Customers use Zipcar, which rents cars by the day or hour (when public transportation won't quite do the job) and makes smart use of technology like GPS to connect people with autos and trucks that are parked near them.rnThe Zipcar operation recognizes that people are fundamentally trustworthy. If you trust your customer community, they'll respond by operating in a trustworthy manner, self-policing your operation. Zipcar's success fuels the whole Internet-based sharing culture, and Robin, 50, also uses social media to get car-sharing fans to work together in communities. This implicitly pushes the sharing culture to even more people.