Robin Chase

摘要

How did Zipcar come about? I had a co-founder, and she's German and was on vacation in Germany, where car sharing existed. She was sitting in a cafe, saw a shared car, and thought, "Wow, that's cool," and came back to Cambridge and talked to me because I had a business background. In a flash, I saw this is what the Internet was made for, and wireless technology is going to make this possible. You've said people don't buy green. They buy convenience. I would say did not do it for the en- vironmental reasons, except that I per- sonally wasn't going to work 100 hours a week on something that didn't have any social benefit. But we sold it and branded it absolutely as a cool, urban, hip, smart thing to do.