This Harley Is Electric

摘要

It's bike night at the harley-davidson Museum near downtown Milwaukee. Outside this Modernist cathedral of chrome, hundreds of riders have parked their Harleys to admire one another's bikes, swap stories and enjoy a perfect May evening. Anyone from a corporate marketing department happening on this scene might have been horrified, because it would not suggest a growing market. Bike Night in Milwaukee sure looks like Old White Guys' Night. The only diversity among this group of aging boomers is in the beer brands in the cozies they carry. But Mark-Hans Richer, who is indeed Harley's marketing boss, isn't bothered. "We love old white guys," says Richer, who is not quite one. "Our old white guys are great customers, we love them, and we never want to walk away from them."