Clariant Colorworks Helps Create Elegant Personal-Care Product Packaging

摘要

Working in partnership with the marketing team at O Boticario, Clariant Masterbatches developed bright, transparent colours that help capture the essence of a new line of personal care products. After two years of researching textures, fragrances and colours that stimulate the senses and create a sense of balance and happiness, O Boticario launched its new Nativa Spa products. Inspired by nature and various aspects of human existence, the Brazilian personal-care innovator created a line of thirty soaps and bath gels, hair- and skin-care products, air fresheners and accessories, and grouped them into three distinct product families.