Hula Hoops ad leverages talent show link-up

摘要

UNITED Biscuits (UBUK) has launched a new TV ad for Hula Hoops to leverage its link-up with one of the nation's favourite TV shows, Britain's Got Talent. The new £1 m TV advertising campaign went live on 1 March to encourage consumers to take part in an on-pack promotion to claim a 'free talent lesson' and a competition to win tickets to see a Britain's Got Talent live TV show or live tour show.