A major turning point took place in 1964 when British Railways unveiled not one, but two new concepts that were to change the face of UK railways for many years to come. The first was a new livery - blue for locomotives and blue & light grey for coaches. The second was a new motif - a simple but highly effective double-arrow sign on the side of the 'guinea pig' loco, Brush Type 4 No. D1733. The concept was known as the XP64 project, the XP being an abbreviation for express passenger. Dismissing the inevitable banal comments fromrnthe tabloid press that the logo meant BR "didn't know whether it was coming or going!", Beeching and the board adopted the new look in early-1965 and also decided to shorten the marketing name of the organisation to British Rail.
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机译：一个重大的转折发生在1964年，当时英国铁路公司推出的不是一个而是两个新概念，这些概念将在未来很多年内改变英国铁路的面貌。第一个是新的制服-机车为蓝色，教练为蓝色和浅灰色。第二个是一个新的图案-“豚鼠”机车侧面的简单但高效的双箭头标志，Brush Type 4 No. D1733。这个概念被称为XP64项目，XP是特快旅客的缩写。在小报媒体上，不可避免的平庸评论驳斥了徽标意味BR“不知道它是来还是去！”，比奇和董事会在1965年初采用了新外观，并决定缩短该组织的营销名称。到英国铁路。
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