Time for more innovative thinking?

摘要

THE rail industry is often accused of a lack of innovative thinking, so I take my hat off to Virgin Trains for sticking it's neck out and removing off-peak ticket restrictions on a Friday afternoon. The result has created a much more even flow of passengers in the afternoon as well as a far greater chance of getting a seat through the resultant reduction in overcrowding, and rather than the cheaper fares reducing revenue, it has very slightly increased revenue.