Lighting Research: Using Contrast and Colour Temperature to Boost Sales

摘要

What kind of lighting do customers prefer in retail spaces? How should light be used to raise attention levels or extend the amount of time customers spend in shops? These are some of the issues addressed in a recent laboratory and field research study, sponsored by Zumtobel, in cooperation with two prestigious research institutes. The purpose of this investigation was to determine the decisive factors in shop lighting when it comes to selling more merchandise, increasing footfall and extending the amount of time customers spend in a shop.