Is Corporate Social Responsibility Sustainable or a Pernicious Myth?

摘要

Is corporate social responsibility a dead end for achieving environmental sustainability? In The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good James O'Toole, professor emeritus at the University of Southern California Business School, examines the history of CSR, including 24 publicly owned American companies O'Toole identified as models of "socially responsible, ethical, and environmentally conscious behavior" in 1985.