Learning Chinese opens doors for engineers

摘要

Many Irish-based engineering organisations have yet to wake up to the importance of the Chinese language. According to Deirdre Walsh, the founder of international business consultancy ChinaGreen, developing a proficiency in Chinese is an absolute essential for those who are serious about doing business in the Chinese mass market. "When moving beyond a simple trading model towards working together in a partnership or selling a concept or service, direct communication becomes very important.