The age of the autonomous vehicle is undoubtedly dawning. We can already see that drivers will need to be involved less and less in the minute-to-minute operation of theirvehicle, but in The Engineer at least we often see that our readers are less than enthusiastic about the prospect. Common responses to articles on autonomy have the tone of asking why the automotive industry is foisting this technology on its customers, many of whom actively enjoy driving.To Mark Cund, who is responsible for design of the control system for level 4 autonomous vehicles at Jaguar Land Rover, the answer may not be welcome to current customers: it's all about looking to the future and around the world. "We know that self-driving will improve the safety of our roads, but we also understand that it can seem like a big change for customers and that could be intimidating. However, autonomous features will all arrive iteratively and in a way that can foster trust and new habits from our customers today," he said.
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