Cars have traditionally always been more than just vehicles. They have been objects of desire, inspiring devotion, conferring status, penetrating the psyche of our collective consciousness. But attitudes about mobility are shifting, and car ownership is no longer the exalted goal of times past. Increasingly, people just want the best possible solution to get from A to B, with waning emotional attachment to themethod of travel. In orderto reflect that, the car industry may have toradically adapt its practices.
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