Can Design Inform Effective Social Innovation?

摘要

ABSTRACT In this paper, I outline key principles for how I envisage design providing creative input to social innovation programs, where its effectiveness depends both on how design is understood and ac-tioned, and how the program is organized and managed. Key clients, funders and decision makers for such programs - the true power brokers - will likely base their thinking on management and organization concepts. As such, I first consider how the terms 'design' and 'social innovation' are broadly understood and interpreted in these business domains. Then, I address multifaceted interpretations of 'design' across other fields. However, my key concern is for the end user of the social innovation program. Seeking a focus on true social innovation, where value is created for these users, I discuss one interpretation of design, through what I term a mindset of 'designerly thinking', and a process defined as 'collaborative realisation' as the model for its implementation.