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User Orientation Maps: An Approach to Address User Diversity in Design for Sustainable Behaviour

机译:用户导向图:一种在可持续行为设计中解决用户多样性的方法

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摘要

There has been an increasing tendency among design researchers to explore the potential of design to change user behaviour in the interest of sustainability. To date, numerous techniques have been proposed, aimed at providing more guidance to design researchers and practitioners on how to encourage sustainable behaviour. Choosing a technique suitable for both the target behaviour and the target user is a critical task when designing for sustainable behaviours. The influence of individual characteristics on user compliance with different techniques makes this task more compelling for designers. To make this task easier for them, we offer a new approach, called the 'user orientation map', to explore and represent user diversity by showing the range of user types and techniques to promote behavioural change for each user type. We illustrate this approach with a case study on eco-friendly driving, and identify nine user types.
机译:在设计研究人员中,越来越有一种趋势是探索设计潜力来改变用户行为以实现可持续性。迄今为止,已经提出了许多技术,旨在为设计研究人员和从业人员提供有关如何鼓励可持续行为的更多指导。在设计可持续行为时,选择既适合目标行为又适合目标用户的技术是一项关键任务。各个特性对用户使用不同技术的合规性的影响使此任务对设计人员而言更具吸引力。为了使他们更容易完成此任务,我们提供了一种称为“用户导向图”的新方法,通过显示用户类型的范围和促进每种用户类型的行为变化的技术来探索和表示用户的多样性。我们以环保驾驶案例研究为例,说明了这种方法,并确定了九种用户类型。

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