John West keeps lid on No Drain tuna

摘要

Canned tuna from which consumers don't have to drain the brine was launched last month in rnthe UK with a ￡3 million (US$4.4m) advertising campaign by seafood packer John West Foods. rnBut the Liv-erpool-based firm is not revealing how it has changed the canning process following an18- rnmonth development programme for its No Drain, Less Mess Tuna. Tuna chunks are packed with brine or oil which needs to be separated before use. John West marketing director Jeremy Coles said that canned tuna was hugely popular but consumers didn't like the "smelly and inconvenient" draining process.