The path to innovation is by design

摘要

"There are numerous paths to innovation. One way to get started on the journey is to hire a creative agency. The benefit of working with an external agency partner is the opportunity to expand the boundaries of your thinking without the same biases or 'tunnel vision' that can be found within your organisation. As an extension of your team, an agency can help deliver big ideas and creative thinking that excite your marketing and brand teams. When engaging an agency partner, a critical first step is to outline the project correctly at the outset - clearly defining the need, as well as the desired outcome. Otherwise, you could find yourself in a position of selling ideas to your internal partners that defy the rules of science or are not economically feasible. This is where package engineering has to apply the reality filter.