Recent actions have continued to emphasize the need for companies to implement reasonable data security measures and provide notice, choice, and transparency to consumers. The FTC has also increased its attention to privacy for newer technologies, such as mobile and facial recognition, through workshops and reports. While the FTC has followed through on its commitment to address privacy protections, recent challenges to that authority raise new questions about who will serve as privacy sheriff, and may well trigger renewed attention to other means of privacy enforcement.
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