Christine Murray Wonders If An Egg-splatting Game At A London Bus Stop Is The Future Of Advertising

摘要

I didn't know about the new Cadbury Creme Egg campaign, until I found myself onrnEuston Road in London, waiting for a bus after an RIBA event. On the billboard screen, one of those new CBS Outdoor ones, Creme Eggs bobbed up and down on a garish background, the text encouraging me to play the 'egg-cellent' Splat the Egg game. I touched the first egg doubtfully, and it exploded, giving me one point. I didn't know these had touch-sensitive screens, I thought, whacking eggs with abandon. Think of the applications: an interactive Google map of all the bus routes, a guide to everything in a three-block radius, or a game where you try to whack chocolate eggs while waiting for the bus.