Leader

摘要

The AJ, like most media outlets, was quick to embrace Twitter. It helps us to source news, and to broadcast our online content and building studies. Our Twitter account, @architectsjrnal, now has three times more followers than our print rivals, and twice as many as the RIBA. The power of Twitter for a magazine is more than just PR; it's a way to extend our reach. When someone in China posted a tweet about Zaha Hadid's Guangzhou Opera House catching fire, moments later our news desk confirmed the story and posted an article online. Similarly, a few months back, when a blogger revealed on Twitter that Eduardo Sou to de Moura had won the Pritzker Prize, the revelation had the prize's press office scrambling to release a statement when they weren't going to announce the winner for another week.