Monday. Pub lunch with Rock Steady Eddie the fixer. Brazil's where we should be pitching he says, through a mouthful of peanuts. 'Got to follow the new middle classes. They're like whatever, truffles in the global forest. Leave the mushrooming to losers...' I hate this reasoning. Why should we dreamweavers, with our insight and genius, simply trail round after the world's middle classes? It makes me so angry.
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